Trends—Going Mobile, Going Video, And Going Social
I’ve been reading through a variety of research recently that discusses current and future trends associated with internet usage.
I’d boil down the essence of current research to say that as a people we’re “going mobile, going video, and going social.”
We’re going mobile, increasingly using mobile devices to access the internet.
Global mobile data traffic grew 2.6-fold in 2010, nearly tripling for the third year in a row.
Mobile data traffic for 2010 was three times the size of the entire global Internet in 2000.
Average smartphone data usage doubled in 2010.
Nearly 40 percent of social media users access social media content from their mobile phone
There are 48 million people in the world who have mobile phones, even though they do not have electricity at home.
Looking to the future, analysts predict:
…there will almost be one mobile device per person in the world by 2015, with this increasing to 12 billion total mobile connected devices by 2020.
…mobile-connected tablets will generate as much traffic in 2015 as the entire global mobile network in 2010.
…the mobile-only Internet population will grow 56-fold by 2015.
…the off-the-electricity-grid, on-the-internet population will reach 138 million by 2015.
We’re going video, increasingly using mobile devices to consume video via the internet.
Mobile video traffic will exceed 50 percent of total mobile data traffic for the first time in 2011.
Looking to the future, analysts predict:
…two-thirds of the world’s mobile data traffic will be video by 2015, with mobile video usage doubling each year between 2010-2015.
It’s probably not correct to say we’re going social, in reality we’ve gone social. However, social media usage continues to spread outside the already saturated 18-to 24 year-old demographic.
Social networks & blogs continue to dominate Americans’ time online, beating email.
98% of online US 18-to 24 year-olds use social media each month.
91% of online US adults access social media in a typical month.
82% of online US 55-to 64 year-olds access social media in a typical month.
What Does This All Mean?
So what does all this mean? After all, 74.5% of all statistics are lies, and 32.1% of all statistics are made up at the time of quoting them. 😉
Well, here are some thoughts on the general trajectory we find of “going mobile, going video, and going social.”
The significant challenge with the increase in mobile usage for internet consumption is ensuring your content is easily accessible on such devices. If you’re interested, this presentation has thoughts on how this may be better achieved.
One significant opportunity with this increase includes mission and education—even to the point of reaching people who do not as yet have access to an electricity-grid!
As people’s consumption habits change toward mobile consumed video, your church / ministry / organisation will need to consider what kinds of content it produces and invests in.
As this shift continues, technology and mobile network capabilities will increase. Where we have seen an increase recently in sending MP3 libraries on iPods to third world countries, we may soon be able to reach these people more easily with high quality video lectures of entire seminary degrees, for example.
It is a reality that there are many churches / ministries / organisations who have a very minimal web presence, if a website at all. This is despite the fact that most visitors to your church, especially those coming from a non-church background, will increasingly browse your website before walking through the door of your building.
If you have no web presence, it is likely they’ll not grant you their presence.
Whether you agree with that thinking or not, this is an increasing cultural expectation among digital natives. With the increase in social media usage, this shift in expectation is encompassing social media elements too, and not just a static website.
I’ve had delays due to an increase in a variety of projects, but I trust my upcoming series on social media best practices will help you use social media well.